Fideum
A financial technology company helping businesses connect traditional banking with blockchain and crypto, making it easier to offer payments, accounts, and digital asset services within existing platforms. The focus is on practical, compliant solutions that allow companies to enter the digital finance space without building complex infrastructure themselves.
Key Achievements:
- Led product, go to market, and operational direction from early stages through Series A, supporting €1.2M in equity and non dilutive funding
- Shaped market positioning and rebranding to clarify the company's offer and value proposition for enterprise B2B clients
- Developed a B2B focused strategy generating €450k ARR by closing 5 enterprise clients and increasing customer LTV by ~25%
- Led GTM execution achieving #1 Product of the Day on Product Hunt and launched physical and digital card products with Visa and Apple Pay integration
- Drove sales and business development, establishing 12 strategic partnerships including Mastercard, Visa, Apple Pay, Google Pay, and Binance